Amazon Fire TV Black Friday deals: $35 Fire TV Stick 4K Max, plus first big savings on Omni TVs

This story is part of Holiday Gift Guide 2021, our list of ideas, by topic, by recipient and by price, to help you discover the perfect gift.

Amazon’s Fire TV devices lets you stream most major streaming services, including Netflix, Disney Plus, HBO Max and its own Prime Video. Like its chief rival Roku, Fire TV is a popular and affordable way to stream TV shows and movies, and it’s available on plug-and-play devices like the Fire TV Stick and Cube, as well as on televisions from Toshiba, Insignia and Amazon itself. The Fire TV platform works with Amazon’s Alexa voice assistant and — unlike Roku — you can even install VPNs on Fire TV devices, which increase viewing options that are otherwise region-locked. 

Along with Prime Day, the Black Friday holiday season is generally the best time to buy Fire TV devices. We’re compiling the best offers we see here and will continue to update as more become available.

Black Friday deals on Fire TV Devices

Want to upgrade an older TV with the latest Fire TV streaming options? Now is a great time. A Fire TV Stick will give your TV an Alexa-powered streaming makeover, and the 4K version is now selling for as little as $25. The Fire TV Stick 4K Max and Fire TV Cube are marked down to their lowest prices ever, and the Fire TV Recast DVR is back to its all-time low.

Sarah Tew/CNET

The Amazon Fire TV Stick 4K debuted in 2018 and at the time, we thought it offered great features and value for the money. Keep in mind that in 2021, Amazon released an impressive update to the original Fire TV Stick 4K: the Fire TV Stick 4K Max. The Max is more expensive than the Fire TV Stick 4K, but if you’re looking for a good deal on an Amazon-based streaming device, the original Fire TV Stick 4K is still a good bet. It debuted at $50 and is currently at an all-time low of $25. CNET liked its voice features and the fact that Echo and Dot owners can control it with Alexa. Its app and game selection is superb, responses are fast and video quality is as good as any streamer. The remote can control volume and power on TVs and soundbars. The user interface pushes Amazon content too aggressively to beat Roku, if you’re an Alexa fan or if you have a 4K HDR TV and insist on Dolby Vision, the Fire TV 4K Stick is still a great value.

Read our Amazon Fire TV Stick 4K review.

Sarah Tew/CNET

The Fire TV Stick 4K Max is an impressive upgrade to its predecessor. It is 40% more powerful than Fire TV Stick 4K, making it the quickest way to stream Netflix, Disney Plus, HBO Max, YouTube TV and the rest. That speed makes the Max worth the higher price compared to the original Fire TV Stick 4K, and it is currently marked down to just $10 more than the original, which is the lowest price to date.

Other Amazon Fire TV Devices to consider:

Fire TV 4-series Black Friday deals

After licensing its Fire TV operating system to third-party manufacturers like Toshiba and Insignia, Amazon began producing its own series of Fire TV models in 2021. There are two lines, the 4-Series and the step-up Omni series. Both are on sale now for the first time ever. The 4-Series don’t feature the built-in microphones available on the Omni series, but you still have full access to Amazon’s virtual assistant, Alexa, via the remote. We haven’t yet reviewed these models, but both lines will be getting AirPlay support later this year. Read more about Amazon 4-series and Omni TVs.

Amazon

Go big! Right now the 50-inch 4-series is $40 cheaper than the 43-inch. The 55-incher (see below) costs an additional $50.

Other Amazon Fire TV 4-Series to consider:

Amazon Fire TV Omni Series

The Omni Series is a fully hands-free TV with built-in microphones so you can ditch the remote. Just ask to turn on the TV, and find, launch and control content with Alexa. It has 4K resolution and supports HDR video in HDR10 and HLG formats, and the 65-inch and 75-inch models support Dolby Vision, too. Additionally, Fire TV Omni is the first smart TV with built-in Zoom, which will launch later this year. If you’re interested in this feature, be sure to note that the necessary USB webcam accessory is sold separately.

Amazon

The Omni Series takes smart TV to a new level. With built-in microphones, Alexa will respond to voice commands, making functions like streaming easier to use than a traditional remote control. Additionally, Alexa has a few new tricks up her sleeve, including a voice-powered recommendation engine where Alexa tailors suggestions across apps, asks questions and helps you narrow down choices by actor, genre and more. Right now you can grab it for the same price as a 43-inch.

More Amazon Fire TV Omni Series Deals:

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