Russia’s overwhelming manpower advantage against Ukraine is starting to wane

CNN

Russia’s overwhelming manpower advantage against Ukraine is starting to wane

Lauren Kent, CNN
8 min read

Russian troops take part in a Victory Day military parade in Moscow's Red Square on May 9, 2026. - Ekaterina Shtukina/Sputnik/Reuters
Russian troops take part in a Victory Day military parade in Moscow’s Red Square on May 9, 2026. – Ekaterina Shtukina/Sputnik/Reuters

What would you do with an $80,000 bonus, more than quadruple the amount of an average annual salary? Or with $140,000 in debt relief?

Those are the questions being posed to men in Russia, as the military advertises multi-million-ruble incentives to fight in Ukraine. Ads plastered on roadside billboards and embedded in young men’s social media feeds are offering eye-watering sums – more than many people earn in years – alongside promises to become a “hero” or be fast-tracked to Russian citizenship.

And yet military recruitment was down by 20% in the first quarter of this year compared to 2025, and there are signs it’s still faltering, according to Russian economy expert Janis Kluge.

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The Kremlin’s strategy has long been to outlast Ukraine in an attritional war profiting from its immense population and large military industry that can sustain a slow, grinding campaign. And now, with the Ukraine war in its fifth year, President Vladimir Putin’s war coffers are getting a much-needed boost thanks to the Iran war increasing oil prices.

The problem?

“Rubles don’t fight wars,” said Nigel Gould-Davies, a senior fellow for Russia and Eurasia at the International Institute for Strategic Studies (IISS). He noted that this is the first war in Russia’s history in which the state is paying citizens to fight rather than forcing them – and that is leading to economic strain and manpower issues.

A poster in Dolgoprundy, Russia, advertises contract military service bonuses "starting from 6,000,000 rubles" in January 2026. That's the equivalent of about $80,000. - Contributor/Getty Images
A poster in Dolgoprundy, Russia, advertises contract military service bonuses “starting from 6,000,000 rubles” in January 2026. That’s the equivalent of about $80,000. – Contributor/Getty Images
A man walks past a contract army service mobile recruitment point in Moscow on July 6, 2023. - Natalia Kolesnikova/AFP/Getty Images
A man walks past a contract army service mobile recruitment point in Moscow on July 6, 2023. – Natalia Kolesnikova/AFP/Getty Images

“There are signs that this incentive may no longer be working effectively, and that Russia has begun to lose more troops than it can recruit,” Gould-Davies said in a recent report.

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Analysts say Moscow is resorting to increasingly desperate measures to shore up its forces, and Putin will likely be forced to make more unpopular decisions this year if he wants to continue his invasion of Ukraine.

After all, if a potential military recruit was unwilling to take a hefty signing bonus last year, it is unclear what would make them change their mind now, especially given reports of poor treatment on the front lines and of soldiers bribing their officers to avoid being sent on certain-death ground missions.

People are seen trying to leave Russia at the border with Georgia in September 2022, shortly after Putin's partial mobilization. - Davit Kachkachishvili/Anadolu Agency/Getty Images
People are seen trying to leave Russia at the border with Georgia in September 2022, shortly after Putin’s partial mobilization. – Davit Kachkachishvili/Anadolu Agency/Getty Images

Russia has already sent tens of thousands of former prisoners to the front lines, been reinforced by three separate waves of North Korean soldiers and incentivized immigrants to join its military. The government recently announced another recruitment drive, offering to pay off debts of up to $140,000 for men who sign up and might otherwise face penalties for defaulting.

And the conflict’s drain on men of fighting age has had ramifications for the rest of the Russian economy, which is now dealing with a wider labor crisis.

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“It’s not just struggling to find people to go to the front… they’re struggling to find people to employ,” Gould-Davies told CNN.